Move over Hood, Glad, Lever 2000,Tropicana, Green Mountain Roasters and Helmann's, there's a new posse in town, and they're gunning for you. Over at the grotto supermercado, shopping for life's necessities, I am confronted with a pleasing connundrum: choosing products from among a collection of unfamiliar brands. Having been exposed to little local advertising, having received no coupons, circulars nor word-of-mouth advice from friends or mothers, my brand choices must be made according to facts and impressions presented at the point of sale. Price, packages, competitive set and je ne sais quois inform my decisions.
via girljungle.typepad.com
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