Social Networking Taken To The Next Level

We've broken new ground in social networking, and we're the only ones doing this. Garrand has discovered and will market our clients' brands over the EctoNet, the social network that reaches the dead. Using social media to target the great beyond is a natural fit, since it uses media technology to replace a medium, which used to be the only channel to the afterworld. It's also a completely metaphysical network, which means the infrastructure is already in place. We just hadn't thought about it enough.

This is a completely untapped consuming market and our clients can gain a huge competitive advantage marketing here. Reaching the dead makes perfect sense as a consumer market, since it's well known that spirits tend to spill things, leave lights on, scare people (which could create a need for medical attention) and do other things that create markets for our clients.

We also expect to create a new set of brand ambassadors among the dead. There will be a natural brand affinity and endorsement opportunity because of the targeting, which we expect will please the spirit world to no end. They'll be sending signals back to their living-world friends and relatives that will encourage them to use our clients' brands. To provide metrics on endorsements and campaign success, the Ecto-Net will feature a "channel this" button.

We're also implementing an Ecto-Net monitoring system, code named The Dead Zone, which will track in real time any other signals sent from the afterworld, so we can monitor campaign effectiveness.

The entire afterworld marketing network is a new approach to social media and networking that has never been tried before. We looked on Topeka and saw some promos from mediums, but that's old technology. We're planning to bring on two consultants with expertise in the afterworld, including Peter Venkman and Egon Spengler.