The Madness of the NCAA tournament is here. Look at your bracket, and tell me what it might describe. Think about the bracket pools that have existed long before Facebook or any other social forum.
Fans built their own social networks around NCAA brackets for years before any of the new forms came along. People used to use the ancient forms of bulletin boards (real ones with pushpins, and later, email). Now, you can just do more of it. I'm in the Citizen Sports $5K pool (on Facebook) and the NY Times bracket, which only gets you an iPad. Either way, it's more action!
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