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    « OMMA God! Social Media Conference | Main | What Dem Ads?? »

    January 28, 2010

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    I hadn't heard of the 90-9-1 rule but it makes perfect sense. I wonder if that rule doesn't also represent the evolution of an individual or community. Do people progress through? If yes, than it speaks to the importance of taking care of your lurkers.

    Chris, the 90-9-1 rule was developed about 3 years ago. In our campaigns it has held so true it's almost scary. I think the research could be revisited because it was done before Facebook really took off.

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