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    « Marketing: Strategic Resource or Commodity? | Main | Winning the Social Race »

    January 26, 2010

    Comments

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    Well said. I hadn't thought about the micro-sites quite that way but it makes perfect sense. I think we've all gotten good at putting up a slick landing page and expecting there will always be a percentage of people who jump when we toss a bone.

    The whole thinking needs to change so that relationships have the opportunity to develop. We all need to transform from service providers to humble problem solvers ready to jump when someone tosses us a bone.

    @portma

    Couldn't agree more, the brand as humble servant to the consumer need is apt.

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