Key insights from the article: Admissions officers, and students, mistakenly think that social networking is a space they can control. Clearly not so. College Prowler is cyber squatting. While it isn't malicious, there is no guarantee that anyone, for whatever reason, can create a squatted and malicious page or content.
A social network is not a message distribution medium. It is a public forum, in which a college, or a marketer, can contribute to the tone and content, but not control it.
Wise insights from that college crowd, and ones that apply well beyond admissions and new freshmen pages. You are NOT in control, but you'd be wise to pay heed.
Bonus Quiz: What TV show provided the idea for the title of this post, and for the image?
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