I do not consider political advertising to be advertising. They don't have to play by the same rules and can say pretty much whatever they want. We can't. Ask our lawyers.
However, this column from the Newspaper of Record on internet campaigns by the current crop of presidential candidates says a lot about the right way to use online to market oneself or one's brand. Forget about who is doing the best job. Look at the right way it should be done. Then, apply this to your brand.
Allow people to comment and provide input, even if you don't know them. Focus on a core message that represents the brand. Provide a personal stake. Meaning; don't just allow comments, act or respond to them.
I love the part about how the political experts don't trust this medium. These pundits think they are the only ones who know how to sway votes and get people to believe. Having once worked on a political campaign, I can say, listening only to them is a sure fire way to kill any new thinking.
For further clarification, go to this post on the tech crunch blog, about a company that supposedly spurs online viral videos into success. For caution, I point to the trouble Hillary Clinton got into for seeding questions in a debate. Don't do it.
Yes, we can learn from politics because we are in the society that deals with it. We have no choice but to comprehend.
Posted by: custom essays | November 25, 2011 at 01:05 PM