Joost is now something that's fun to follow, if not watch.
They have a new CEO, who appears to come from the tech side.
I'm not sure if Joost's challenge is technical as much as strategic. That content will still drive it. But, looking at where they want to move, how will they be more than another network? Especially if it's something in my living room that I see on TV? If it's on TV, is it not TV?
Sidebar note, the new CEO, Mike Volpi was at Cisco and worked with Scientific Atlanta on tech projects.
Scientific Atlanta is most well known for? Cable boxes and remote controls. See "How I can make TV relevant."
This is getting highly philosophical.
Comments