Which Super Bowl Ads Were Great?

The early returns at Garrand are in and, surprise, there are no real, clear-cut favorites, more like, wow I wish I had switched over to C-Span losers. Here are some comments passed around the office email:

I hated (and I stress the word HATED) the Macgruber Pepsi ad and the careerbuilder ad!

Did not like the Pepsi spot with Bob Dylan and other artists cut in. Manipulative and it's really only a soft drink, not world peace (as we've been hearing about "I'd like to Teach the World to Sing" for years).

We laughed really hard at the Dorito's crystal ball, but the end of the ad killed it, they should have just left it.

SoBe 3-D ad wasn’t great but at least it strayed from the formula of nut shots, Henny Youngman punchlines, and boobies to push product.

Susan also made a comment about the promo featuring the NBC lineup singing Feelin’ Alright. I think it’s worth mentioning that NBC did a good job showcasing their shows, especially when we are so desensitized to topical promotions.

Elise says Here are two articles one from The New York Times and the other from The Wall Street Journal; both feature various people’s opinions about the Super Bowl ads. I wish I had more to add, but I am getting old and was too tired to stay up for the game :) I did see the 3d ads and they were pretty average in my opinion.

Ah, being a critic.

P.S. – Notice how many of these links send you to Hulu.

Comments

[Jonathan Hutter]

No one mentions the one-second "High Life!" ad. I loved that one. I thought the Pepsi Forever Young was not. The whole Dylan thing appealed mostly to people who are...old! And, I thought Dorito's was cheap humor.

[Cici]

I'm with Susan. I loved the promo for the Monday night line up, not enough to watch it, but that Heros guy signing Feeling Alright was great.

I think I'd call the Pedigree ad my favorite. It may be because I liked the message, and its a cause near and dear my heart, but the old lady chasing her ostrich yelling "Bad Bird"- that was funny.

[kokomjolk]

It's funny, after a day of reflection the Monster ad with the moose rear end in the guy's office was pretty good.

To those who don't like the careerbuilder ad, I wonder if they never had a job where they were screaming in the car before having to walk in. I've certainly been there.