Remember that crummy package from Tropicana? They pulled it.
I wonder how much that cost? Actually, I can make an educated guess, but I wouldn't want to embarass anyone.
Recent Comments
- Jonathan Hutter on Election Advertising Post Mortem
- kokomjolk on Election Advertising Post Mortem
- Jonathan Hutter on Election Advertising Post Mortem
- Brenda Garrand on What A "Best Place to Work" Means
- Jonathan Hutter on Media Closings Caused By The Recession or a New Business Model?
- Cici on Media Closings Caused By The Recession or a New Business Model?
- Jonathan Hutter on Media Closings Caused By The Recession or a New Business Model?
- elvine on Media Closings Caused By The Recession or a New Business Model?
- Cici on Media Closings Caused By The Recession or a New Business Model?
- David Szetela on A Media Catfight
November 2009
« Award shows | Main | Blog Activity »
February 24, 2009
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83453cbf269e2011279099fa228a4
Listed below are links to weblogs that reference About Face:
Comments
You can follow this conversation by subscribing to the comment feed for this post.
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
This has shades of new Coke. Once again, you find yourself wondering how could something so fundamentally wrong get so far without a course correction. I assume Pepsi usually test its advertising. Is it possible they didn't do research with consumers before rolling out? Seems hard to believe-- I question their thinking.
Of course, when I saw the Arnell treatise on the Pepsi logo I also found it hard to believe. In this case, something as visceral as a logo is over-thought and intellectualized to near-absurdity.
Posted by: Larry Vine | March 05, 2009 at 11:00 PM
Hello,
Your blog has been recommended to us as a interviewee's favorite blog!
We would like to do an interview with you about your blog for
www.BlogInterviewer.com . We'd like to give you the opportunity to
give us some insight on the "person behind the blog."
It would just take a few minutes of your time. The interview form can
be submitted online at http://bloginterviewer.com/submit-an-interview
Best regards,
Mike Thomas
Posted by: Mike | March 15, 2009 at 04:28 PM