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    February 24, 2009

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    This has shades of new Coke. Once again, you find yourself wondering how could something so fundamentally wrong get so far without a course correction. I assume Pepsi usually test its advertising. Is it possible they didn't do research with consumers before rolling out? Seems hard to believe-- I question their thinking.
    Of course, when I saw the Arnell treatise on the Pepsi logo I also found it hard to believe. In this case, something as visceral as a logo is over-thought and intellectualized to near-absurdity.

    Hello,

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    Best regards,

    Mike Thomas

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